With clean lines and deep colors, the Flores Innovations LLC brand is approachable, trustworthy, and classic. The small business offers a large variety of services, from custom printing and engraving to selling used business supplies. A subtle infinity symbol connects the "F" and the "I" in the logo, reflecting both the variety of offerings and the inherent possibilities of customization. A clean aesthetic and color palette keep the design approachable to the middle class, midwest target audience and allow it to flow freely between digital and print.